Influence is power. And for the first time, that power is up for grabs.
Traditional communication models crumble while digital platforms emerge, plunging the media landscape into a state of simultaneous construction and revolution. Amidst the chaos of disruption and innovation, a group of unexpected figures have emerged to steal the lion’s share of attention and consumer trust. We call them online influencers, but their growing impact on business and society reveals their true identity: the new media royalty.
NEW KINGS. The Power of Online Influencers offers a unique glimpse into the future of communications and the emerging “social economy”. Through conversations with over 20 thought leaders, professional communicators and prominent influencers, the documentary bridges multiple perspectives and experiences, creating a comprehensive look into this developing phenomenon.